As consumer demand for fitness as a form of entertainment rises, this is giving way to exciting cross-industry collaborations, a suite of innovative product features and new virtual worlds.
Trackers and wearables are experiencing a resurgence as consumers turn to technology to guide and streamline every aspect of their wellbeing. From smart mattresses to pocket nutritionists cutting edge devices are changing the way consumers live.
Consumers insatiable appetite for everything wellness is inspiring brands to reinvent traditional personal care products through a wellness lens –– from clean and efficacious ingredients to dissolvable packaging.
On the quest to improve their health and performance through personalised solutions, empowered consumers are turning to tailored nutrition recommendations to unlock better health outcomes.
Having acquired a taste for wellness that’s rooted in realism and authentic emotional appeal, consumers are demanding brands celebrate and support inclusivity beyond mainstream identity markers and across every stage of the life cycle.
As consumers continue to shift towards wellness services provided by experts/creators, this is helping to humanise our relationship with wellness and bring new voices into the fold.
In an ongoing bid to reset and rewire the planet’s health, conscious consumers are aligning themselves with wellness brands that enable them to reduce their impact and rehabilitate and enhance the earth’s ecosystem through their everyday choices.
With our homes having transformed into our workplace, gym and spa it’s no surprise that, with the surge of at-home health and wellness services, they’re also pivoting to become our health care providers as well.
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